A Primer on How to Optimize Your Website's Conversion Ratesubmitted on 18 December 2014
Online businesses seem to constantly obsess about search engine rankings and traffic, but would you rather get 10 sales from every 100 visitors, or 5 sales from every 200? The former gives you a better conversion rate - in fact it's 4 times better than the latter! So if you DID eventually build up your daily traffic to 200 visitors per day, you can expect to make 4 times as many sales as if you were simply "coasting" on the 5 sales per 200. I make this point because many businesses only think along the simple lines of "more traffic, more sales". It's only half the story. The other have is your conversion rate. The infographic below (via blog.optimizely.com) explains more...
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