How to Create an Impressive Press Kitsubmitted on 31 October 2017
A press kit is a professional package complete with promotional materials, which should aim to brief members of the press about a product, service, news, or person. If you are unfamiliar with how to assemble one, check out our help advice on how to create an impressive press kit.
A Press Release
A press release is essential for inclusion within your press kit. It is a tool that can effectively promote a company announcement, for example, it can introduce the press to your new product, or it can detail the merging with a new company. It is also possible to include multiple press releases within the kit, which could announce different product releases or services that you are providing, a new CEO or other company news.
Table of Contents
Your press kit will be made up of differing elements, so you should include a table of contents, to ensure that the information is as accessible as possible. If you display your information as clearly and user-friendly as possible, your kit will be well received. You can also include a brief letter thanking the press for their interest, before detail what’s included in the pack. Also, personalize the press kit with the media contact’s name, which will prove your appreciation and attention to detail. It will also verify that they have been provided with the right press kit for their needs.
A Professional Brochure
Brochures are not only an effective way to explain more about a product, service or company, but they can also greatly promote your brand. It is important to provide detailed, concise content combined with high quality imagery, which will prove your company is the best in its industry. A brochure can therefore convince the media to cover your story, news and product launches, so you can gain free media exposure. Businesses hoping to benefit from a brochure can easily use a free brochure maker, which features easy design tools for non-designers, but gives a professionally finished product.
Product Samples
If you have the budget, you should consider incorporating product samples into your press kit. This will provide both editors and reporters with an opportunity to try your products for themselves, so they can decide whether to cover it. If the product is too big, invite the media to attend your facility for a demonstration, so they can learn more about your business.
The Company History
It is important to provide a little background about your company in a press kit. Include your story to detail how the company was started, where you have been and, of course, where you are going. Don’t forget to feature your company’s most recent accomplishments to establish your business as an industry leader.
Feature Past Press Coverage
Prove there is a buzz about your business by including past press coverage, if possible. This will add credibility to your company and their potential media campaigns. Yet, don’t go overboard when outlining your past coverage, as you will not want to appear to be a show-off!
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