b2blistings.org
THE most thorough website review service for B2B companies
★ Get your own unique FAQ + Selling Points on your profile page
★ be seen by 1000s of daily visitors and win new business
    Home

Gold Listings' Content
All content automatically fetched by our spider
Categories New listings
Accounting and Finance Services (406)
Advertising and Marketing (824)
B2B in General (190)
Building and Construction (1724)
Business Consultants (123)
Business Facilities and Accommodation Hire (53)
Business Insurance (19)
Business Supplies (32)
Catering (99)
Cleaning Services (364)
Clothing and Workwear (83)
Communications (45)
Corporate Entertainment (60)
Design and Print (344)
Education Supplies (11)
Exhibitions and Events (160)
Factory Related (7)
Finance and Investment (78)
Human Resources and Recruitment (162)
Import and Export (28)
Industrial Services (145)
Industrial Supplies (83)
Information Technology (671)
Interior Design and Furnishings (219)
Landscaping (210)
Legal Services (366)
Logistics and Transport (237)
Management Consultants (35)
Manufacturing (221)
Medical Products and Services (136)
Office Supplies (97)
Outsourcing (51)
Packaging Companies (111)
Pest Control (78)
Quality Assurance (8)
Relocation Services (75)
Safety and Security (198)
Signage (34)
Start-up Related (11)
Technical Support (32)
Training Services (287)
Translation Services (69)
Utilities (14)
Vehicles (236)
Web Design and Development (982)
Wholesale (196)

b2blistings.org articles
Global Debt Recovery Solutions: Innovations That Are Changing the Game for Businesses

Harder, Better, Faster, Stronger: The Rise of Composite Kitchen Surfaces

Revamping Your Kitchen on a Budget: Affordable Remodeling Ideas
Revamping Your Kitchen on a Budget: Affordable Remodeling Ideas

Maximising Durability and Aesthetics in Commercial Spaces: The Advantages of Composite Decking
Maximising Durability and Aesthetics in Commercial Spaces: The Advantages of Composite Decking

The Business Benefits of Waste Incineration
The Business Benefits of Waste Incineration

Green Platters: Catering Companies Cooking Up a Sustainable Future
Green Platters: Catering Companies Cooking Up a Sustainable Future

Porcelain Worktops: The Caterer's Secret for Efficiency and Hygiene
Porcelain Worktops: The Caterer`s Secret for Efficiency and Hygiene


Number of listings removed from our directory since 1st November 2019 = 1796

How to Create an Impressive Press Kit

submitted on 31 October 2017
A press kit is a professional package complete with promotional materials, which should aim to brief members of the press about a product, service, news, or person. If you are unfamiliar with how to assemble one, check out our help advice on how to create an impressive press kit.

A Press Release
A press release is essential for inclusion within your press kit. It is a tool that can effectively promote a company announcement, for example, it can introduce the press to your new product, or it can detail the merging with a new company. It is also possible to include multiple press releases within the kit, which could announce different product releases or services that you are providing, a new CEO or other company news.

Table of Contents
Your press kit will be made up of differing elements, so you should include a table of contents, to ensure that the information is as accessible as possible. If you display your information as clearly and user-friendly as possible, your kit will be well received. You can also include a brief letter thanking the press for their interest, before detail what’s included in the pack. Also, personalize the press kit with the media contact’s name, which will prove your appreciation and attention to detail. It will also verify that they have been provided with the right press kit for their needs.

A Professional Brochure
Brochures are not only an effective way to explain more about a product, service or company, but they can also greatly promote your brand. It is important to provide detailed, concise content combined with high quality imagery, which will prove your company is the best in its industry. A brochure can therefore convince the media to cover your story, news and product launches, so you can gain free media exposure. Businesses hoping to benefit from a brochure can easily use a free brochure maker, which features easy design tools for non-designers, but gives a professionally finished product.

Product Samples
If you have the budget, you should consider incorporating product samples into your press kit. This will provide both editors and reporters with an opportunity to try your products for themselves, so they can decide whether to cover it. If the product is too big, invite the media to attend your facility for a demonstration, so they can learn more about your business.

The Company History
It is important to provide a little background about your company in a press kit. Include your story to detail how the company was started, where you have been and, of course, where you are going. Don’t forget to feature your company’s most recent accomplishments to establish your business as an industry leader.

Feature Past Press Coverage
Prove there is a buzz about your business by including past press coverage, if possible. This will add credibility to your company and their potential media campaigns. Yet, don’t go overboard when outlining your past coverage, as you will not want to appear to be a show-off!

 







b2blistings.org (c)2009 - 2024