The Most Essential Factors You Need to Remember for Effective Product Packagingsubmitted on 20 January 2018
Whilst you may already be aware that proper packaging needs to be attractive, informative, and useful, there’s more to product packaging than this. In your quest to encourage more customers to buy your product, you need to know how your customers think, what they need to see, and how the packaging affects their overall buying behaviour. But aside from this, there are other packaging factors which can make an impact on your customers’ buying decision. Here are the most essential factors you need to remember for truly effective product packaging.
Practicality wins
There’s no doubt that being practical in your packaging should be one of the most essential factors you should remember. This is especially true if your packaging will have an effect on the functionality of your product. Whilst looks are always important, the efficiency and ease of use of the product also make a big difference. For this, you can take a look at what’s on offer in the market and find out the latest trends and innovations in the packaging industry (packaging industry reports from specialists like NOA are tremendously useful) so you can figure out various ways to enhance your product packaging’s functionality and practicality.
Know your customers
This has been said time and time again, but it is actually very true – especially in packaging. The importance of knowing your customers cannot be ignored; once you know what your customers want and expect, this will give you a better idea of what type of product packaging to offer them. Get to know your target market – their age, their gender, their income, their shopping habits, and so on.
Good typography is a necessity
Of course, whilst the technical and intangible aspects are always important, you shouldn’t neglect good typography, either. Your customers will only spend several seconds perusing your product, and if your typography isn’t clear and legible, then they won’t waste time trying to figure out what it means. Stick to concise lettering that can be easily read. Although a fancy-looking font is sometimes attractive, stay away from these as well. One other tip: the font’s colour also matters; make sure it is compatible with your packaging’s overall look and colour.
Know your competition
Another factor which can be neglected is your competition. Know them, assess what design elements they are using, and find out how one competitor is different from the other. If you can, look at brands which are not as successful so that you will know what doesn’t work as well. Once you have assessed your competitors, it’s time to make a list of the elements you need for product packaging success – packaging that has all your requirements and can effectively promote your product and your brand.
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