What You Need from SEO Hostingsubmitted on 12 November 2014
Most readers will know that SEO (search engine optimisation) is a set of techniques used in website writing and promotion in order to achieve a high ranking on a search engine results pages.
We have already written a piece on business hosting, so why a piece on SEO and hosting? What is the relevance? Well, in simple terms, SEO hosting is a bit of a different beast. It involves having sites on different C-classes. You don’t need to worry too much about the terminology, this essentially means that you can host sites on different IP addresses.
Why is this important?
Search engines these days look at the profile of a website, as well as the site content itself and hundreds of other SEO factors. If an algorithm recognises that multiple sites on the same IP are interlinking, or linking to a specific site, then red flags will be raised. If you intend to build multiple sites in the same niche, similarly Google and other search engines may consider you spamming; especially if the content is similar.
SEO hosting provides the opportunity to build a network of sites that are not linked by server geography.
Hosting factors to consider
In order to make sure your SEO hosting is going to do the job consider a few factors:
The speed of your website, as of 2010, can have an effect on your search engine ranking. While this may seem trivial, and it isn’t a defining factor in most cases, it could be the edge that takes your site from position 4 for a keyword to position 3, or even 2 to 1. If you and your competition’s website are matched on every other SEO aspect the speed of the sites could be what gives one website the advantage.
Another factor to consider is the uptime and downtime of the hosting. Some hosting platforms may cause larger periods of downtime than other platforms. Google and other search engines won’t rank your website well if you’re experiencing significant downtime. In general, downtime will also affect how many visitors you’ll attract and retain.
The security of your website may have an indirect effect on your website and its ranking, too. This is mainly because hackers can infiltrate your website and as an indirect result drop your site. This will stop you from showing up on search engine results. A breech in security may also cause more downtime and slow your loading speed.
Cloud and Dedicated Hosting
If it is the scalability and reliability that are your concern, and not the multiple c-classes, then you could look at cloud hosting. Marlon Davids, MD of Umbeehosting.net, VMWare Hosting and cloud specialists, explains “Cloud solutions are a good match for businesses of today. Services like our allow you to scale up and down with your requirements and benefit from super-efficient, super-secure, super-fast hosting. If you want hosting that is good for SEO then you can look to the cloud.”
Like any types of webhosting, there are different forms of SEO hosting. Dedicated server hosting, like cloud hosting, is one of the best option for SEO hosting. This type of hosting provides decent stability, fast loading times, strong security, and excellent SEO profile creation capabilities; although it is expensive.
This doesn’t mean that shared hosting or VPS (virtual private server) hosting won’t be effective. It’s possible to gain a good ranking with either of these hosting plan options. They can both offer fast load times and can handle heavy traffic, as long as the servers are being used in the proper fashion. That being said, if you’ve done everything properly with regards to SEO practices and you’re noticing that your website is loading slowly, and that there are a growing number of sites on your c-class, it may be time to make a switch of host.
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