How to Prepare Your Website for 2021submitted on 12 December 2020
It seems like a lot of us couldn’t wait for 2020 to be over. It has been a terrible year because of the coronavirus pandemic. Many people lost their jobs, and businesses closed as a result of the lockdown measures. The good thing is that several businesses managed to keep going due to online shopping and delivery services. The competition also started to turn to online transactions. As such, it makes sense if you start preparing your website for 2021. The competition will be tougher if more businesses join the game. Even if you feel like you have the lead right now, it might not stay that way forever. You have to consider the necessary changes to guarantee that your business will continue to do well. These are some of the changes that are worth making.
Improve its friendliness with mobile devices
Most people use their phones for several transactions. If you can't run a compatible website with mobile devices, you might lose the opportunity to sell to potential buyers. Since they use their phones all the time, you have to improve the website's friendliness on these phones or risk losing them. You can start by finding a new host for the website. When it comes to search engine optimisation, a website that loads quickly on mobile phones will have a higher rank. Google made clear its intention of boosting the ranking of websites that don’t have a problem when opened using mobile phones.
Boost its loading speed
The website should also load quickly went open by the users. Most people are impatient, and they don’t want to wait for a long time before they can get what they’re looking for. The average is about three seconds. Anything that goes beyond that number might end up with more people leaving the page. Again, no one wants to wait for a long time to get specific information. If other options can provide the same details, they would rather go there.
Write fresh content
Content will still be king in 2021. A website that doesn't contain fresh and original content might end up losing to competitors. You can hire people to write quality articles for you. The goal is to provide people with information that can help them. Running a website is only about selling products and services. Some people might not buy anything right now, but they might come back if they feel entitled to do so. If there’s a reason for them to return to the website apart from buying the products, it would be great.
Make it easier to buy
Buying any product on the website should also be easy. When potential buyers decided to purchase an item, the next step should be stress-free. If there’s a need to fill out several forms or encode payment details, it could discourage people from buying the items. There should also be an option to save the information needed to buy something so that there’s no need to write it again on the next purchase.
These are only some of the changes you can make if you want the website to be more responsive and increase conversion rates. You can work with a web design Oxford company to help you improve the page. With these experts, you can get the right strategies to boost your website.
Article contributed by xist2.com - providers of web design services in Oxford
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