Number of listings removed from our directory since 1st November 2019 = 419
An interview with Bruce Jones from 1ON1 SEO Training
About Bruce Jones
1ON1 SEO Training teaches business owners and marketing professionals how to optimize their own websites.
I work for 1ON1 SEO Training
What steps do you take to stand out from your competition?
Our business is different because it offers personalized SEO training that is structured around your business, your target audience and your existing knowledge base.
What's the most unique way you market your business?
People do searches for personalized SEO training or coaching courses and they find us in Google.
Do you find social media effective in marketing your business, or do you think it's overhyped?
Social media is marketing to people who already know who you are. SEO is marketing to people that don't know who you are but have a need and are searching Google for an answer.
How long have you been marketing your business online? What changes have you seen in this time?I have been doing SEO for 16 years. The tricks are drying up but the main concept of having a great business and answer your prospect's questions is still the same.
What do qualities do you look for in an employee?
It is not an existing skill set but an ability to learn new tasks and the curiosity to want to know the answers to questions.
What made you get into the business you're in?
I tried it and found that search engine optimization was so easy and mostly overlooked by others.
You can change three things about the industry you're in - tell us what you'd change.
I would remove the spammers in this industry and others.
What's one thing your target market don't fully understand, but would greatly benefit them if they did?
Over 90 percent of websites have not been optimized but people do not realize how easy it is to do yourself.
Do you think the internet is heading in a positive or negative direction?
Is your business a lifestyle business, or are you always looking for continious growth?
Although I have worked out of fancy offices these days it is all about results and not environment.
What is unique about your business?
Subscription based individual instruction on digital marketing with your own SEO coach or tutor.
If you had one piece of advice to someone just starting out, what would it be?
SEO is mostly about filling in the blanks with the right information, take the time to answer those questions and that will help new customers find you.
How much do you focus on after-sales support? Many customers I have been with for years, there is always new SEO knowledge to share.
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