7 Great Lead Generation Techniques for B2B Businessessubmitted on 22 February 2018
If you have a B2B company, then you know that your success depends on having quality leads. However, finding ideas on how to increase your leads is a constant challenge. There is a huge range of lead generation strategies and not all of these may work for you. If you're not sure where to get started, try out at least one of these ideas.
1. Use Your Current Resources
Your sales team is already in the trenches, doing important work for the business. Make sure that you regularly talk to your teams and get their feedback. Having these conversations will help you to qualify your leads and convert them into ideals.
2. Always Rethink Your Website
Although you may have reached a point where you're happy with a website, you can't just rest on your laurels. The perfectly optimized website doesn't exist thanks to the constantly changing nature of technology. You can hire experts in CRO and provide them with the ability to constantly test your site. This will help you stay on track.
3. Find Your Clients Outside the Box
Sometimes, just a little bit of creativity can help you find clients where others won’t. You can use a job listing site like The Job Explorer to find new sales consultants, for instance. They might come with a little black book of pre-qualified leads, which could help your business.
4. Track Value
Look for the point of diminishing returns on a regular basis. Which investments are providing value? Content marketing, for example, tends to be a strong channel, which makes it a great choice for maximization. However, that inbound tactic may need to be supplemented with an outbound channel you pay for to create constant demand over time and continue to generate new leads.
5. Create Diversity
There's never only one marketing plan that works best for your business. You should be using a diverse program in your inbound marketing plans. This can mean a mix of paid and organic campaigns that you can use to drive traffic to your website for lead generation. You may want to use paid programs like content syndication, paid webinars, and other options to drive leads.
6. Pick Your Targets
Although casting a wide net can be a good idea, you may want to consider targeting only certain leads and accounts. By using marketing tools, you can develop a more targeted approach to get at your specific demographic. You'll probably have better luck than trying to target too large an audience.
7. Simplify if Possible
The more complicated your forms and website are, the more challenging it will be for your potential market to reach you. Ask for the minimal amount of information and offer a social login as an option. This will help you a great deal along the way.
Conclusion
All of these strategies can be used together or separately to attract high-quality leads. It can take a while to start seeing more website activity, but you should start to see better results with this advice. You can also be more confident and targeted in your overall approach.
|
