Carbon Paper Flyers – Promoting Your Brand the Environmentally-Friendly Way!submitted on 17 September 2017
One of the longest standing, and most successful methods of advertising a business, especial locally, is the humble promotional flyer. However, flyers have evolved, moving with the times, and today’s flyers not only come with a multitude of options for design, shapes and finishes, but you can also order flyers printed on carbon balanced paper.
Creating a cost-effective flyer to help promote your brand or business is not difficult, especially if you get help from flyer printing experts, who can ensure that your design is optimised and that the flyer is fit for its intended purpose: promoting an offer, a product launch, or other event your customers will be interested in.
Three things you should always keep in mind when designing a flyer are:- Instant appeal - Let’s face it, people are bombarded with advertising in one form or another, so make sure your flyer makes the right impact, instantly. A bold headline clearly stating how the recipient can benefit from interacting with your business should grab their attention and make them want to learn more.
- Clear message - Nobody wants to wade through information in a flyer, handout or other piece of paper handed out in the street or at an event. Make sure your message is succinct and has a clear call to action. Avoid any unnecessary information; peak the reader’s interest, but don’t overload the flyer with information which would be best discussed face-to-face.
- Evaluate - Like all marketing efforts, the success of your flyer should be measured. The easiest method is to include a voucher or coupon portion at the bottom which the reader can redeem in your business establishment. It could be a discount, a free sample, or other benefit to entice them to interact with your business and brand.
The next time you need a flyer for your business, consider having it printed on carbon balanced paper; here’s why:
What is carbon balancing?
In simple terms, carbon balancing deals with estimating the carbon impact on the environment of a given product or service, and then making sure that an equal amount of carbon dioxide is averted from entering or being absorbed by the atmosphere – it’s a balancing act.
It’s achieved through an international conservation charity, the World Land Trust, and the preservation of specific forests which have a high conservation value.
Carbon balanced paper
When you use carbon balanced paper, you’re using paper which has already been balanced, as described above, in terms of its carbon impact on the environment. It shows your business is committed to reducing its carbon impact, which can help promote your brand.
Carbon balanced paper is suitable for a wide range of commercial applications, from office stationary to high-quality corporate presentation brochures, etc. In today’s social, political and business climate, implementing your own carbon reduction strategy as part of your business operation, through using carbon balanced paper, is a competitive advantage, and can help towards your business implementing its environmental policy successfully.
Consumers love business that are environmentally-friendly and act with a social conscience – if this fits with your brand, then incorporating carbon balanced paper into your printed marketing and promotional material is a win-win move.
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