One of the biggest challenges any business faces when formulating a marketing strategy is in encouraging both old and new customers alike to engage. When we talk about customers engaging, we are talking about more than just choosing to do business with you and your company. Customer engagement means that customers are taking an interest in your business that extends beyond transactions; they follow internal developments and are on the lookout for ways to build their relationship with you. Customers who are engaged with your business will be more loyal and more supportive when you take risks, making them valuable assets. Below are some of the simplest and most effective ways of encouraging your customer base to engage more with your business.

Put Customer Engagement at The Heart of What You Do
The most effective way of encouraging customer engagement is to keep it at the forefront of your and your employees’ minds. To this end, never underestimate the importance of having an approachable and efficient customer support team. Engaged customers are the ones who are most likely to offer you and your business advice on how to improve from the perspective of a customer. It can often be difficult to truly put yourself in the shoes of a customer for the purposes of self-evaluation, so their opinions are crucial to your success.

Humanize Your Brand
Consumers much prefer businesses and individuals that they can relate to and who are easily approachable. Look for people within your business who are enthusiastic and good communicators. Promoting these people to the role of ambassadors for your brand and having them meet with prospective clients and partners in person is an effective way of encouraging customer engagement. This is traditionally known as customer relationship management. However, an increasing number of businesses are embracing a new variation known as customer journey management. First devised by 89 Degrees, since implementation, customer engagement with 89 Degrees has skyrocketed.

Take Advantage of Social Media
Most of us now conduct a lot of our social lives through online social media. For customers, seeing your company alongside their friends on Facebook is a hugely effective way of encouraging engagement without it seeming at all forced. If you can encourage satisfied customers to share your news and updates with their friends, these personal endorsements can translate into huge sales boosts and a much greater awareness of your company. Utilizing social media to its full effect isn’t easy, but it is certainly doable and is something you should be striving for. Identify members of your team who you think will be effective in communicating with fans and make them the face of your social media offerings. You can also use social media as a platform to drive special offers and promotions; anything and everything you can do to make your business stand out will help with engagement.

Effective customer engagement is an important part of any modern business strategy. Companies that consumers view as trustworthy and consistent in their attention to their customers fare much better than those that don’t.

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