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Number of listings removed from our directory since 1st November 2019 = 260

27 September 2019

How to Enhance Your SEO Strategy

When potential clients are looking for goods or services locally, they will usually first look online, and the business at the top of their search results is often deemed to be the most suitable option for their needs. This is why the position of your businessís website, whether you are a dog grooming parlour or a medical professional, in online search results is imperative to your success. Companies invest a great deal of time and money in their SEO (Search Engine Optimization) ranking, keen to reach the top of search results. A strong SEO strategy, however, will not just get you to the top of search results, but it will help you maintain this position.

Optimize Your Content
SEO rankings are determined by complex analyses of data: a wide range of variables determine whether your content is proven to be relevant to potential customers. The quality of your website will dictate whether you appear highly on search engines or not. It is worth bearing in mind that there are professional services that will help you host your website, such as Onyx, a WordPress hosting specialist. Once your site is hosted to a high standard, you can focus on optimizing videos, images and other multimedia to load at the quickest possible speed. The bounce rate of your site will have a big impact on how your SEO is rated in comparison to other websites, so solid hosting is important for optimization.

Keep it Relevant
Although regularly uploading content will help to boost your SEO rankings, search engines discriminate against dated and irrelevant information on websites. Therefore, it is important you donít just upload information for the sake of it Ė one way to improve your SEO ranking is to include a blog written by various staff members and updated regularly. Not only will this give customers a helpful insight into your company, but it will also help to improve your SEO. If you find that you donít have time to do this yourself or donít feel comfortable publishing your own written content, why not hire a freelance writer? Their words, with keywords inserted, will help your company gain more hits and, therefore, exposure.

Invest in Social Media
Many companies misuse or neglect their social media accounts, as they are unfamiliar with how to utilize these free platforms; websites that can be harnessed for marketing purposes. If there werenít enough reasons to invest fully in your companyís social media, use of these sites will be pivotal in boosting your companyís SEO, because social media is seen as verification by search engines. It is important that you tell your story through social media and allow existing and potential customers to see what you are all about. It is important to remember that social media is not like other forms of marketing Ė you should focus on interacting with other businesses and individuals rather than pumping out marketing slogans.

Enhancing your companyís SEO strategy could be instrumental in boosting your businessís success; these simple and effective strategies can be implemented straight away.

 







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