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2 December 2019

The Benefits of Promotional Products for Your Small Business

Promotional products have been used as a very cost-effective and useful marketing tactic for decades. From big organisations to local startups, giveaways are a favourite of marketers. In the US, eight out of ten customers have between one and ten promotional products from the brands that they use, and six out of ten of these customers will keep their promotional products with them for up to two years. Over 80% of people are more likely to do business with a company after receiving a promotional gift, and promotional bags are popular, with over 30% of US consumers owning one. Promotional products are a great way to make sure that customers don’t forget about you – almost 90% of consumers can recall the company even two years after they receive a promotional gift. So, it’s easy to see just how promotional products can be put to use for your brand.

Low-Cost, Effective Marketing
Many small businesses today can only dream of an overwhelming, large-scale advertising campaign that spreads across the divergent media. But they can still achieve their marketing objectives through a promotional products campaign. There are many affordable promotional ideas for startups – useful products tend to go down well. If you’re wondering how to get more customers with promotional products, then offer practical, branded items like notebooks, pens, and USB flash drives.

Instant Brand Recognition
Brand recognition is when a consumer can immediately identify your company and the products or services that you offer when they spot your logo. For example, McDonald's is a company that the majority of people will be able to quickly recognise when they see the yellow arch logo. Your gift of a promotional item to your customer is a great way to help them when it comes to remembering and recognising your brand; this is one of the key reasons to distribute such items. Most promotional gifts will remain in customers’ homes, offices and cars for a long time, reminding them of your company and what you do.

Increased Business Exposure
A TV ad, online pop-up or a billboard will be in front of your customers for a few seconds or minutes at most, but gift items are going to be in use most of the time, putting them in front of eyes for much longer. Your gift of a notebook might be used every day at school or work for months to come, or a t-shirt might be worn at home or out casually. Or they might use your promotional mug for their morning coffee.

Improve Customer Loyalty
Offering branded, high-quality promotional gifts can help you build a solid base of loyal customers – people will associate the premium quality of your promotional items with the quality of your business, which can help a lot in keeping those who buy your products for a long time.

Offering promotional gift items is a great way to boost brand awareness and recognition, improve customer loyalty, and market your business in a low-cost yet effective way.
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