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b2blistings.org articles
How B2B Companies Can Use Big Data: A Gonzo-style Guide

Influencer Marketing's Emergence in Strategy
Influencer Marketing`s Emergence in Strategy

Post-Covid Marketing Strategies: A Quest for Success
Post Covid Marketing Strategies: A Quest for Success

Understanding the B2B Customer Journey: A Quirky Expedition

Addressing Supply Chain Issues in B2B: A Practical Guide to Untangling the Knots

Cultivating Trust in Business Relationships
Cultivating Trust in Business Relationships

Outsourcing in the B2B Industry: A Guide to Conquering the Outsourced World
Outsourcing in the B2B Industry: A Guide to Conquering the Outsourced World


Number of listings removed from our directory since 1st November 2019 = 1538

How We Manually Review web.archive.org

A big signal of trust a website can have is its own online history. web.archive.org ("The Wayback Machine") is an online archive that takes snapshot caches of each domain through the years, so you can "go back" and see what a website looked like in the past (and the content it hosted) by viewing those snapshots. We manually check each website we review via web.archive.org just to check out its history. It has to be a manual job to see what kind of content has been hosted on the domain through the years.

It gives us a good picture of the history of any given domain name. Some domains are used by DIFFERENT companies through the years (bought and sold), others maintain the same owner/company. If we review a site that has a domain that's "old" (5 years +) that also contains consistent content by the same company throughout that lifetime of the domain, it's a great signal of trust if coupled by the other signals of trust too.

However, it doesn't mean that new sites are necessarily at a disadvantage because we do look at a lot of different signals to determine how trustworthy a site is.







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